Top 5 Health and Fitness Apps on iOS in South Africa, Q1 2023

In the first quarter of 2023, the top 5 health and fitness apps on iOS in South Africa exhibited diverse trends in terms of downloads, revenue, and active users. Here’s a closer look at their performance, based on data from Sensor Tower.

Discovery saw a consistent level of weekly downloads, starting strong with about 3.3K in the first week of January and gradually declining to around 2.2K by the end of March. Weekly active users also showed a slight decline, beginning at 22K in early January and ending at approximately 20.7K in the final week of the quarter.

Flo Period & Pregnancy Tracker experienced a mix of trends. Weekly revenue peaked at $6.4K in the last week of December and saw a decrease to roughly $4.5K by the end of March. Downloads fluctuated, with a high of 3.2K in early January and a low of 1.8K in late March. The app maintained a strong base of weekly active users, peaking at around 64.7K in mid-March.

BetterMe: Health Coaching had notable fluctuations in weekly downloads, starting the quarter with 3.8K in early January, dipping mid-quarter, and then rising again to around 4K in early March. Revenue also showed an upward trend, reaching a peak of approximately $2.1K in the first week of March. Active users peaked at 11.6K in the same period.

FitOn Workouts & Fitness Plans showed a decline in downloads over the quarter, starting at 3.7K in early January and decreasing to just over 200 by the end of March. Weekly revenue also saw a decrease, from $1.7K in the first week of January to about $591 by the end of March. Active users mirrored this trend, peaking at 10.8K at the start of January and falling to around 3.8K by the end of the quarter.

Impulse - Brain Training experienced a decline in downloads, from 3.3K in the first week of January to just over 100 by the end of March. Revenue followed a similar pattern, peaking at $1.7K in early January and dropping to $519 by late March. Active users started at 12K in early January and decreased to about 9.8K by the end of the quarter.

For more detailed insights into these trends, visit Sensor Tower.